The Midnight Magician
A short animation commercial for Ethan K. The concept is of a Magician that encounters various forest creatures, a watchful owl, a curious fox, a rat eating cheese, a dragonfly... The Magician gets inspired and creates handbags for the people he encounters, travelling across London by bicycle at midnight from his showroom to Harrods, where he encounters a lady in the Egyptian Room before creating the Ethan K boutique. Then the Magician travels by magic carpet to New York over Central Park towardsThe Saks Building, where Ethan K have another boutique... Direction, Design, Storyboard, Animation, Sound Design by Alex Dawson. Frame by frame animation in Flash and Photoshop using a Cintiq, Backgrounds created in Photoshop, Composited and Completed in After Effects, Sound and Music in Audition.